Management Information System Thesis free essay sample

Resto Bar, unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. DJIM is the answer to an increasing demand. The public (1) wants value for everything that  it purchases, (2) is not willing to accept anything that does not meet  its expectations, and (3) wants entertainment with its dining experience. Entering into this market will not be easy; the industry is highly competitive, with periodic overcapacity, low margins, and low entry/exit barriers. In addition, there is a large number of substitutes, and the suppliers to this market have a great deal of power. In order to overcome these issues, the company has acquired an excellent locality in the downtown area and intends to provide a suitably upscale environment to draw in the companys main target market segment, the business professionals. The company will seek to provide these customers with the maximum number of services to create the greatest sales volume during the companys peak hours of operation. We will write a custom essay sample on Management Information System Thesis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts. In todays highly competitive environment, it is becoming increasingly  more difficult to differentiate one restaurant concept from another. DJIM will provide customers with the option of eating less fattening and healthier food. The place will also provide the customers with perfect setting for different occasions like Romantic Dates, Business Meetings, and Intimate Birthday Parties.