African american essay Example | Topics and Well Written Essays - 1000 words

African american - Essay Example However, even though blacks had to go such conditions, the diverse African culture was still embroidered in their emotional state which remained apart of them as observed by Margaret Walker in her quotes, i.e. they still practice and held their norms from the past centuries to the present, avoiding the white culture despite the humiliating actions they were put through. This happened in the 1700 era where there was massive slave trade in the West African region. Millions of African descend were sold to the America and European countries. It was carried out in three parts hence the name Middle Passage. First, the Europeans carried goods such as firearms, iron, clothes and many more to the West African countries. On arrival, millions of people were captured and taken by force inform of slaves for exchange of goods. In fact, one of the slave narrates how her mother was forcefully taken and the only message she left that he be a good boy. The slaves were then shipped to America where the Europeans exchanged them for commodities such as sugar and cotton which were shipped to European countries. Captives were then left in America. Here they were exposed to various oppressions by the whites. First, whites had big tracks of land which were to be cultivated. The slaves were forced to work on those plantations producing crops while suffering severe tortures. Indeed they worked tirelessly on the plantations, with almost no food offered to them, while any complain would result into ruthless agony which caused them physical pain, castrating many deaths among the captives. This is shown from the slave narrative video where the slaves were subjected to thrashing while they were naked. The slaves were also made to bear inhuman housing conditions. Many people were put into small rooms. They had to excrete in containers provided to them in the rooms if not cubes, it was irritating and pathetic (Inikori and Stanley,

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff. Kellogg cornflake is a cereal product which is highly consumed by children and adults as breakfast foods. Cereals are major popular items at the grocery store. Kellogg Company is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods. The report explores the marketing strategies for Kellogg Cornflakes on the basis of the promotional methods and target consumer. It also makes some recommendation for the improvement of these marketing strategies. Marketing is a fundamental aspect of any organisation sustainable competiveness. It is at the heart of the organisation and a key driver of its financial and economy performances. As a result of its importance, organisation defines the best appropriate ways to market the company and its product. Kotler et al (1999, p. 7) notes that todays successful organisation is one that is dedicated to sensing, serving, and the satisfying of the needs of the customers in well-defined markets. Marketing is at the core of this. Marketing is simply the delivery of customer satisfaction at a profit (ibid, p. 7). Therefore, marketing involves the process to identify and satisfy the need of the consumers. These processes are made in several parts, and the main purpose of this short report is to identify, investigate and evaluate this process in regards to Kellogg Cornflakes. In this light, this report will investigate and evaluate the design of Kellogg Cornflakes to satisfy and attend to the needs of the consumer. The consumers as identified are parents and older adults; they represent the main buyer of this product. The transmission of the companys offers to the specific target is therefore very important in the process to meets consumers satisfaction. Specifically, it relates to the identification of target consumer, identification of objectives of the goods (Kellogg Cornflakes), evaluation of media options and identification of best possible media vehicle and the content of the message both in terms of the verbal and visual contents of the message. Therefore, the investigation and evaluation of the marketing strategies for Kellogg Cornflakes would be done on the basis of target consumer and the promotional methods. However, these are simultaneously examined in the context of traditional marketing mix within the customer perspectives of four Cs  [1]à ‚  of marketing. This section followed by recommendations on the best ways Kellogg Company needs to go about marketing Kellogg Cornflakes. It also serves as the conclusion. 3.0 Promotional methods/marketing tools The most noticeable contemporary marketing tool for Kellogg Cornflakes are the company newsletter which incorporates all its product and latest news on each, mass advertising i.e., TV and print media, and direct promotion i.e., coupons. The company is using the right marketing tools through such avenues as newsletter that kept updating the consumer on latest improvement and available offers by Kellogg Company; its television advert in United Kingdom which is based on the sunshine street breakfast and putting the good in good morning and its direct promotion by using coupons which enable consumers to redeem prices. The coupons allow customer to claim box of cereal. This is even made much easier by allowing the customers to claim the free box of cereal coupons on the Kelloggs promotional website (www.freecereal.co.uk). Kelloggs Company promotional methods show that it focus more on its target consumers so as to get in their minds. The company recognises the needs to get in the minds of its customers which are also important towards getting information from the customers. Kellogg Cornflakes is not only appealing in outlook and contents, its promotional offer of free cereal box are also appealing to customers. Therefore, through its coupons Kellogg management is aware of price sensitivity of consumers and gives out coupons that will enable the consumer redeem a free cereal box which is an indirect way of price reduction. The company has also been using the packaging of Kellogg Cornflakes to influence consumer beliefs about the product. Kellogg Cornflakes has colours green, purple and yellow which depict perceptions of green as wellness, natural and organic, purple as creativity and sensitivity and yellow as brightness, happy and uplifting. Colour plays an essential part of business and marketing at b oth strategic and tactical level since it affects consumer emotion and behaviours towards a particular product (Wright 2006, p. 115-116). Kellogg cereal promotional offers such as news and offers from Kellogg i.e., coupons, special offers and promotions, great tasting recipes, nutrition tips, product sneak peeks and getting great saving on their products ensure the company maintain its competitiveness. With its innovative promotional adverts, it is able to strengthening the company market shares and develops more focus organisation. Doyle (2000, p. 1) affirms that in todays rapidly changing environment, a company cannot long maintain market share of profits unless it is innovative. While, keeping abreast of competition in the food industry, it has not in any way compromise it products value. It consistently provides its teeming customers healthy food and as specified on the product packs. However, it is notable that Kellogg Cornflakes promotions are made according to the specification of targeted consumers, in this case mainly children. Therefore it has fancy phrases; fancy labels and pictures specifically to attract c hildren who as earlier stated are the highest consumer of cereals. 3.1 Target Consumer The target consumers for Kellogg Cornflakes are children. Therefore, this group of consumers should be able to identify Kellogg Cornflakes among the tens of cereal boxes in the grocery stores. Kellogg Company designs Kelloggs Cornflakes is such a way that is very attractive to children. The picture on the park is cork hen head, which is bold enough to attract children attention. Children are assumed to like chickens, it fascinates them. So the pack design with cork head will fascinates children to draw the attention of their parent to buy Kelloggs Cornflakes. It is a visual message that children understand easily. Therefore, for children as the consumer, it is convenience and an easy way to find a product they want as well as ensure their parents purchase it. The ability of a company to identify customers need and wants and design products that meet this need and wants is what Fifield describes as real marketing (2004, p.112). The graphics on the Kellogg Cornflakes box captures the c ustomer convenience and communication as it relates to children. The visual communication content explains how this product is advertised to children. On the part of the parents and older people who eat cornflakes, they are hardly concern about the visual contents of the adverts but rather the real contents in the cereal box. This has to do with the amount of cornflakes inside the box and the nutritional contents. In this regard, they will want to search for cereals that are healthy by looking at their nutrition fact labels. With the nutrition labels boldly inscribed on the side of the box of Kelloggs Cornflakes, the parents/ adults are able to check through the nutrition label, which is certainly to meet the nutrition standard for a healthy living. In essence, the product description as low in saturated fat and cholesterol and contains several vitamins will catch the attraction of this group of consumers. This shapes their perceived value of the product. Kotler and Keller (2006, p. 141) argues that customers estimate which offer will deliver the most perceived value and act on it. Consumers are more educated and informed than ever , and they have the tools to verify companies claims and seek out superior alternatives (Ibid, p.141). Certainly, a parent would not want to buy unhealthy product for the child likewise, an adult would not buy unhealthy foodstuff. By regularly updating the vitamin contents of this product therefore, Kellogg Company ensures that the product meets the changing consumer needs. It also has varieties of this product to satisfy different needs of consumer. This explains the promotional aspect of the marketing mix and where communication really matters. The product dimension shown in nutrition fact label explains what is good about Kellogg Cornflakes that is by providing healthy food with its fat specification near 0 and letting the target consumer aware of it easily. However, the possibility that an adult will not concern itself with the graphics on the Kellogg Cornflakes does not remove the fact that package graphic is very important in strengthening or weakening marketers explicit verbal claims (Bone and France, 2001). For instance, green is often used on a product package, particularly f oodstuffs to denote wellness because consumers associate the colour with fresh, natural and organic (Ibid, p. 468). 4.0 Recommendation Kellogg Company has more or less concentrate on marketing approaches that are meant to influence sale and turnover of the company. It has relegated to the background the need to make consumer happy, not just from the satisfaction derives from the product but also by developing a healthy customer relationships that seeks to secure customer loyalty. As a result of the lack of customer relationship aims at guaranteeing customer loyalty rather that directed mainly at product performance, this study recommends that the company upgrades its Kellogg Kids Club. The Kellogg Kids Club should be sponsor in all major primary school in the country. This club that will be taking place once a month will incorporates beautiful story telling about nutrition and wellness. This will ensure that Kelloggs Cereals are established in the minds of the kids and even if their parents have not been buying the product, the children will persuade them to doing so on the long run. Another important area that needs consideration is in the aspect of newsletter. Certainly, the purpose of a newsletter is to provide the necessary information that consumers need in regard to a product. However, considering that children are the major consumer of Kellogg Cornflakes, there should be a newsletter or children magazine that will covers such aspect on cartoons that children are most interested in. Corey, 1991 and; Kotler 1994 agree that market targeting implies major commitment to satisfying the needs of particular customer groups through the development of specific capability and investment in dedicated resources (Slater and Olson 2001, p. 1056). It should use striking and dramatic graphics that will draw the attention of children to want to read the magazine. Although they are children, the graphic pictures in the magazine should be to convey most of the advertorial messages. Hamilton states that we should never underestimate the readers intelligence but never overestim ate their interests (1996, p. 11). By regularly sending cartoon magazines to children, it will ensure their loyalty to Kellogg through to adulthood. In actual fact, creativity is the heart of new paradigm on customer relationship management, and it those organisations that adopt an effective, well-conceive customer relationship that will succeed in the 21st century (2003, p.3). The Kellogg Kids Club will be an avenue to let children sign up for the magazine and will be dispatch to them via regular mail. Apart from ensuring the loyalty of the children, it will ensure that the company have an encompassing database of its consumer, which is essential for the company to tapped into the value that is locked in that customer base outside of what it currently delivers. Therefore, by focusing on targets and keeping track of children and parents that are committed to Kelloggs line of products, it will be able use the database for future market forecast. This is important for the organisation performance. The fact that kids are central influencing factor on their parent necessitates that Kellogg should consider the location of its print media advert bill boards. Understanding and identifying who has influence on Kellogg Cereal products will enable the company to understand how such group apply their influence and how to turn that into the companys advantage. Therefore, given the impact the children can have on their parents buying decisions, it is essential that Kellogg Cornflakes advertorial be placed around children schools. Outdoor advertising is one of the main marketing tools that Kellogg Company should employ to win the attention of its target consumers. Advertising space is as important as the advert itself as such the adverts must reflect creativity that focuses on children sentiments. Hence, to focus on this sentiments and captures the attention of children, the billboards should be placed close and around children schools. At the same time, such outdoor adverts must reflect the product as affordable, best value for money and meets the standard requires in the industry. There are lots of cereal manufacturing companies and some other major brands that posed threats to Kelloggs share of the market using price competition and product proliferations. As a matter of facts, market competition is heated up in the breakfast cereal market as flat sales and low price are predominant. Simply, there are a lot of cereal boxes out at the grocery store and therefore Kellogg advertisement should focus on what differentiate and makes it product better than others. At the same time, the marketing of Kelloggs cereal product should also reflect optimum customer value through pricing and the contents in the boxes. This should be made clear to the consumer. It is also adviceable to get product catalogues to the customers. A regularly mailed catalogue is a direct way of marketing that can improve the sales volume and assist in customer loyalty base. The customer relationship marketing (CRM) involves a mix of marketing intervention such a direct mail, internet contacts, pe rsonal selling contacts, telephone contacts etc (Rust and Verhoef, 2005). In this way, the children would be able to compel their parents to always buy Kellogg Cornflakes since they will be able to say: mum please let us buy Kellogg, I love it and after all it is not expensive and good for health. 5.0 Conclusion Therefore, Kellogg market share is increasingly been challenged not only by other major brands but also by private label cereals product. Private labels cereals products are often more cheaper compare to the high price of branded cereal product. This underscored the need for Kellogg to have an effective marketing strategy so as to maintain its competitiveness in the industry. As stated by Slater and Olson (2001) marketing strategy is a crucial element that determines an organisation willingness to achieve it set objectives and goals. It is the set of integrated decisions and actions by which an organisation expects to achieve and meet its objectives and the value requirements of its customer (Ibid, p.1056). The study have shown that Kellogg Company concentrate of customer, that is it chooses the 4 Cs of consumer-side marketing by focusing on cost, customer value, consumer and communication. As Saunders et al have stated, relationships with customer is a significant advantage generating resources (2008, p.144). Kellogg Company has thus establishes a brand name not only in the minds of its customer but also in the industry that distinguishes and differentiates its product from those of others in the cereal breakfast markets. Kellogg Cornflakes brand allows allow the consumer to identify their desirable qualities and traits with the product. This enables the customer to have a relationship with the brand and thus they feel complete because of the brand. The company knows its target as well as the people that consume the product (mainly children). It capitalizes on this, and using its marketing approaches its product was able to get in the minds of its customers. Customer can even pay more because of the value they get from the brand since they have been associated with it.

The Brazil Nut (Bertholletia excelsa) :: Botany

The Brazil Nut (Bertholletia excelsa) The Brazil Nut is the fruit of a tree that grows mostly wild in rainforests. Castanheiro do Para, which is the Brazilian name given to this tree, is found in many Amazonian states of Brazil, Peru, Columbia, Venezuela and Ecudor. It is most pervalent in the Brazilian states of Marahao, Mato Grosso, Acre, Para, Rondonia, and the Amazonas. The tree is enormous, Frequently attaining the height of 160 feet or more. The fruit is a large spherical woody capsule or pod and measures an average of six inches in diameter and can weigh up to 5 pounds. The fruit pods grow at the ends of thick branches, then ripens and falls from the tree from January to June. Inside each fruit pod is 12 to 25 Brazil nuts with their own indvidual shell(1). Brazil nuts are harvested at plantations and in the wild. Plantations are being developed in various parts of the Amazon. Fazenda Aruana is the owner of a 12,000 hectare former cattle ranch, partially converted to a Brazil Nut plantation in 1980. By January of 1990, 318,660 Brazil nut trees were planted on 3341 hectares of land. Fazenda's original intent was to plant Brazil Nut trees in a 20 by 20 meter grids and allow cattle grazing between the trees. The trees in the Aruana plantation are the result of grafting high yield clones from the region of Abufari Amazonas were Brazil nuts are know for their large fruits and seeds. As a result of fertilization from the same clones, the fruit production among clones has been low(2). Another danger in using so few clones is the ability to resist attack of disease and insects. The bulk of the Brazil nuts that are harvested are done so in the wild. They are harvested during a five to six month period in the rainy season. The fruits, witch weigh from .5 to 2.5 kilograms and contain ten to twenty five seeds, are gathered immediately after they fall. This minimizes the chance of insect or fungal attack on seeds. Brazil nuts are also carried away by animals. The number of pods can range form 63 to 216 per tree(). Most of the pods gathered in the wild are sent down river to processing plants were they are opened out of the pod and packaged. The brazil nut has a major impact on local Amazonian economies. The numbers on total production are estimates due to the fact figures are hard to get from the Amazon.

An Examination of Power and Politics in Organizations Essay

Abstract Many studies have examined the affects power and politics have on organizations. In researching The University of Phoenix’s Online Library and current web sites information shows that power and politics dominates the work place and organizations more than any other personal skill. In order to lead one must have power to influence, set and enforce rules. Politics are found in the majority of organizations, therefore it is crucial for employees to recognize the political game in their own organization and decide rather to participate and benefit from the positives of politics or not. An Examination of Power and Politics in Organizations Power and politics are dominating forces with in organizations. Organizations are lead by people with power. Power can be awarded by management to a person by title, â€Å"legitimate power† which is more formal and recognizable. Many leaders assume power through such things as knowledge, information or seniority. Through research located online and knowledge obtained from personal experiences a comparison was conducted on power and politics in organizations. The structure of a team is important in determining how the team will perform. Each team member should contribute skills to enhance the team’s overall performance. Individual work habits and leadership styles will determine if the team has the ability to join together and complete their common goals. Teams create environments that bring out the best in each team member. A commitment to effectively communicating information and ideas is a characteristic of an effective team. That is why the usage of coercion and politics to gain advantage over team members can be very destructive to team dynamics. Coercion is defined by the Oxford English Dictionary is to force one to act or think in a certain manner, to dominate, restrain, or control by force. Often at work or in a group environment one might utilize this form of power to control dominance  over the group. This usage of power can often make other team members conform. In a successful team conformity is not a useful tactic. The usage of politics and coercion to gain advantage over team members is a danger to the success of the project. Once team members realize that their input is not wanted more than likely they will withdraw from the process altogether. The USA today states, â€Å"offices dynamics often change from the usage of intimidation†. (2004) For example a team must work together to process information for the desired results. Once a member takes advantage of a situation and use coercion to gain advantage it often leads to disaster. An example of such disaster happened recently within our team. A couple classes ago we had a member that was an extremely dominant person. The person was very smart and well educated but had a problem understanding the syllabus. Everybody in the team would understand the group assignments one way but she would always play devil advocate on the simplest details. She would use coercion to gain advantage over the other team members when we would meet to complete group assignments. The entire team was guilty of just going with the flow, not wanting to cause any problem. She was so convincing we felt she had to be correct! The result was a low grade, because the content was not correct. So the team from that moment on did not allow that dominant personality use politics and power to manipulate the group any more. Organizational Behavior Ch. 15 pg. 3 defines power through information as; Information power is the access to and/or the control of information. It is one of the most important aspects of legitimacy. In the majority organization the person with the information controls the manner in which the company operates. Expert power is the ability to control through the possession of knowledge, experience, or judgment that the other person does not have but needs. This source of power is often used by subordinates. Judson, P. stated in Worldwide Energy â€Å"although there are several directors and managers to organizations the experts of the business actually controls progress.† In the public works and engineering department there are several directors and managers. Hierarchical authority has put several rules, guide lines and manuals together through information they obtain for employees to  follow when completing tasks and goals. Supervisors and employees who actually work in the field have the knowledge and experience; therefore tasks are completed in a different manner than the manuals implement. The knowledge subordinates obtain through actually doing the work gives them more power and control in decision made about the organization. Politics are in all organizations and employees are affected in some way by politics. As stated in by Schermerhorn, Hunt and Osborn, â€Å"any study of power and influence inevitably leads to the subject of â€Å"politics.† â€Å"For many, this word may conjure up thoughts of illicit deals, favors and special personal relationships.† Although these actions are considered negative by the observer, the organization and the recipients view politics as positive. Organizations use politics to influence employees through promotions and rewards. The City of Houston Public Works and Engineering Department mainly promotes from with in the organization. This is a positive showing by management, because employees feel effort are rewarded. When you think of power and politics rarely are these images positive or inspiring. Corporate American today has fallen far from the one time logic that rewards are based simply on individual performance. Today more rewards are based on the managements need for power. This ability, power, to have someone else do something in the way you want it done and the precise time you need it done is an overwhelming and influential force. There are several types of ruling powers that are used in today’s businesses. Perhaps, the most preferred by employees is known as the Reward Power. The Reward Power enables a manager to express their appreciation to an individual or group for a job well done by offering the employee or team members a bonus. Such pleasantries can be in the form of a pay increase, personal praise, or advancement within the company. Unlike the Coercive Reward, probably the most disliked by associates, is a system in which the person in charge uses punishment to rule. Examples of such authority could be the withholding of merit increases, denying a promotion, or even termination. Powers such as these are key elements to leadership success. Unfortunately, they seem to represent the seamy side of management (Schermerhorn, 2003). There are other powers used in organizational structures, such as legitimate, process,  informational and representative. These power all vary in pattern, however, none are as contrasting as the Reward versus Coercive Power. How do these managers gain this power? Some might believe that office politics and networking are major components. The saying â€Å"it’s not what you know, but who†, does not stand truer than in today’s corporate environments. An example of â€Å"networking† took place a couple of years ago in our department. At the time of this occurrence, Sam was a Financial Administrator for the West Region. He held a reputation for one of the best managed financial divisions. It seems that Sam had built a special friendship with the Sales manager for that region and he would do allow special payments or exceptions for his market without proper documentation to help his numbers increase. These ‘favors’ were soon shared with other salespeople from other markets, and Sam immediately became best of buddies with everyone. A few months later a position for a supervisor was opened and Sam immediately recruited his comrades to assist him in assuring this new posi tion. His use of political power and networking is a prime example of the self absorbed need for dominance in today’s managers. Ethical Persuasion and Legitimate Power can have a strong impact on teams, management and others alike. First, let’s look at the definition of ethical persuasion and legitimate power. Ethical persuasion is behavior that is morally accepted as â€Å"good† and â€Å"right† (Schermerhorn, gloss, pg. 6). Legitimate power is the extent to which a manager can use the â€Å"right of command† to control other people (Schermerhorn, gloss, pg.12). Ethical Persuasion is very different from legitimate power because when a manger is demanding that you complete a task, the task may not always be ethical. Each one of these behaviors can affect a team in many ways. For example, a management team is assigned a task that involves investigating an employee’s work history to locate any negative infractions or practices in order to terminate the employee. In the investigating process you learn that this person is a single-mother barely able to feed her two children. However, the company cannot afford to keep her for financial reasons and needs to lay her off. There are five members in the management team that are working on this case and three of them are females, these ladies do not feel that they are  displaying ethical behavior and refuse to have anything to do with dismissing this single mother. In reality this woman has done nothing wrong, she was just the last one hired. In the meantime the CEO hears about the moral conflict and he gets very upset with the team members disobedience. Consequently, the CEO calls a meeting to let the management team know that he is the head of the company and team will do as he says whether they like it or not. If the team do not do as they are told, then they can give the single mother their positions because they will no longer be needed. In this situation the CEO is clearly using legitimate power, which is definitely not ethical; however, it is a job that still has to be done. Therefore, ethical behavior and legitimate power can and will eventually affect a management team. More often than not legitimate power will overrule ethical behavior. In conclusion research has proven sources of position and personal power, such as expert, information, reward, coercion and legitimate are used by employees to control, persuade and influence people and organizations. Politics are more commonly used by management to control and influence organizational behavior. Both politics and power have positive and negative affects on employees, organizations and communities. References Lindsey, L. B. (2004, July 14) Office Dynamic; Retrieved August 26, 2004 from University of Phoenix, EDSCO Host database, Website http://phoenix.edu//libraryresource Stum, D.L. Strategy and Leadership. Maslow Revisited. Building the Employee Commitment Pyramid Volume 29. University of Phoenix Custom Edition. Retrieved August 25, 2004, from ProQuest database. Judson, P. (2004) Advantages of Experts; Worldwide Energy. Vol. 15 Issue 8 p3. abstract retrieved August 28, 2004, from EBSCOhost data base Schermerhorn, J.R., Hunt, J.G. & Osburn, R.N. (2003) Organizational Behavior New York: John Wiley & Sons, Inc. Ch. 15 Power and Politics Pg 2-3

An Analysis Of Communication Disorders Education Essay

The manner we communicate is an of import facet throughout all of our lives. It can state a batch about who we are, our position, and instruction. Not everyone communicates in the same manner as others. Some people have lacks such as autism or damage that decelerate down communicating development. Although these upsets are good known our society has non made it a precedence to do the survey of Communications a chief focal point of survey until college. Under-developed communicating can impact the person ‘s household and hereafter if it is non taken attention of. Using my assortment of beginnings I intend to turn to these issues and solutions to assist educate coevalss to come to raise consciousness and emphasize the importance of communicating. This reappraisal will get down with understanding why communicating and the ability to hold skill in public-speaking are of import. It will so go on throughout to explicate different types of linguistic communication upsets through a kid ‘s development and terminal with household version. â€Å" The Importance of Communication and Public-Speaking Skills † written by Leo F. Parvis emphasizes the importance of Communication. He names the different definitions of communicating and Aristotle ‘s five elements. Isabelle Rapin and Lorna Wing ‘s book Preschool Children with Inadequate Communication: Developmental Language Disorder, Autism, Low IQ, discusses the categorization of different communicating upsets and autism along with the struggles that follow them. In add-on they besides go into item about the historical information of communicating lacks and autism. Rhea Paul PHD wrote the book â€Å" Language Disorders: Through Infancy and Adolescence. In the beginni ng of the book she talks about how no 1 can truly specify what a Language Disorder is. She than takes the clip to pick apart her ain definition of a Language Disorder. Following she talks about the different manner to name person with holding a lack while giving suggestion on how to get by. Marie M. Bristol wrote the diary â€Å" Mothers of Children with Autism or Communication Disorders: Successful Adaptation and the Double ABCX Model † based off of a survey that demonstrates the badness of communicating upsets and the consequence on the households. It consists of the badness, matrimonial version, emphasis on the household, and how they handle the situation.A In â€Å" The Importance of Communication and Public-Speaking Skills † Leo F. Parvis believes schools have n't been persevering plenty in stressing the importance for communicating. He defines the word â€Å" communicating † is a assortment of ways some being ; the province of being connected, the look of oneself that is readily and clearly understood, and the transferring of intending between persons. He states, â€Å" Communication, a complex procedure, is non an easy accomplishment to hone. However, it is the most important accomplishment in human life † ( 1 ) . In early 1999, the Chronicle of Higher Education discussed the issue that schools have lost the importance of learning the art of communicating. Parvis writes â€Å" The argument went on for several hebdomads, and the bulk of participants who were experts in communicating surveies believed that in recent old ages, establishments of higher acquisition have paid less attending to talking accomplishments than in the yesteryear † ( 1 ) . We use communicating in our mundane lives and it has become a major factor for our hereafters. If the instruction system does non understand the importance, it will finally go a dying field. Without this field we will non seek the demand to widen our vocabulary and could take to major miscommunications. This may non look like a immense hazard, but imagine holding a miscommunication between states that could take to an unneeded war. â€Å" We need to advance this accomplishment among our co-workers and carry more environmental wellness professionals to actively take part in events and assemblages, acquire acquainted with the thought of engagement, be willing to portion their ideas, and contribute in any manner possible † ( Parvis, 1 ) . Parvis names the five factors of Public-Speaking derived from Aristotle: the talker, the message, the audience, the juncture, and the consequence. â€Å" By building this list, Aristotle, was reding talkers to build addresss for different audiences, on different occasions, for different effects † ( Parvis, 2 ) . One of the most of import facets of communicating that Parivs negotiations about is listening. To listen agencies to be able to grok, larn, and finally repeat by using to our ain addresss in the hereafter. If we can get the hang all of these countries of communicating we will be ready to take on any challenge that comes our manner. To understand linguistic communication upsets we need to specify what one is. Rhea Paul is the writer of Language Disorders: Through Infancy and Adolescence. The get downing she states that no 1 can truly specify what a Language Disorder is. After speaking about her linguistic communication seminar category that she had taken as a alumnus pupil she says non even her instructor had a clear definition of what a linguistic communication upset was. She says, â€Å" A You mayA be surprised to larn that specifying kids ‘s linguistic communication upsets is non a simple affair or even one about which everyone in the field agrees † ( 3 ) . She so gave her ain personal definition of what a linguistic communication upset was â€Å" kids can be described as holding linguistic communication upsets if they have a important shortage in larning to speak, under-stand, or utilize any facet of linguistic communication suitably, comparative toA both environmental and norm-referenced outlo oks forA kids of similar developmental degree † ( 97 ) . The definition is really obscure and leaves room for oppugning. It does turn out, nevertheless, if a linguistic communication upset is difficult to specify, it must be even harder to name, and so dainty. Communication shortages are one of the most common grounds that affect mental development. Paul following takes a survey from Darley ( 1991 ) to show how an person would be diagnosed with a lack. The survey is divided into two phases called: assessment and diagnosing. The appraisal procedure consists of past clinical informations along with questionnaires provided by the parents and an scrutiny of the person. The diagnosing is the term used when sorting the issue and labeling it. An assessment procedure that makes these two phases less distinguishable is called the descriptive-developmental attack. â€Å" The end of this attack is to make up one's mind whether the kid has a important shortage inA communicating and to depict that shortage, if identified, A in every bit much item as possible, comparative to the normal sequence of linguistic communication acquisition † ( Paul, 21 ) . This attack focuses less on the â€Å" label † and more on the description which is why it is non chiefly used. In other words, it is more concerned with how the single communicates instead than naming them with a type of upset. Paul believes it is the moral responsibility of address diagnosticians to better and forestall linguistic communication upsets: â€Å" Why should bar be our concern? Are we non languageA diagnosticians, people who diagnose and treat disordersA of linguistic communication acquisition? Is n't remediation our concern? Certainly it is † ( Paul, 97 ) . We tend to disregard the countries of rehabilitation and bar because of the costs that it would imply and the emotional hurt that it would put on the household ‘s shoulders. Paul estimated the cost values for different types of upsets and the particular necessities that would be indispensable. A kid with mental deceleration would necessitate particular instruction plans that could be up to $ 13,000 dollars a twelvemonth, and if they need residential intervention it could be closer to $ 25,000. â€Å" In 1984, the AmericanA Speech-Language and Hearing Association ( ASHA ) estimated that forestalling even one instance of mental retardationA can ensue in long-run nest eggs of more than $ 1 million, A and the figure would be even higher today † ( Paul, 97 ) . Money, as you see, has become a factor in turn toing the issue of linguistic communication upsets. In 1990, the Department of Health and Human Services made ends to assist raise consciousness and cut down hazards because they excessively, believe like Rhea Paul, that we have an duty to assist forestall these upsets and acquire the needed attention for them. Isabelle Rapin and Lorna Wing ‘s book Preschool Children with Inadequate Communication: Developmental Language Disorder, Autism, Low IQ explains the difference between Autism and Asperger ‘s. The two upsets have related characteristics such as: damages in mutual interactions, and stereotyped involvements in activities. Asperger ‘s will non be diagnosed if the person has delayed linguistic communication and cognitive development. Cognitive development trades with concentrating on a kid ‘s development in footings of information processing, conceptual resources, perceptual accomplishment, linguistic communication acquisition, and other facets of encephalon development. The book presents several surveies that represent the job of specific diagnosing with kids who do non pass on efficaciously. The survey is intended to demo the different types of trials that encephalon imagination, EEGs, and chromosome and chemical trials infrequently provide an reply for. Determining whether or non a kid at such a immature age has autism is really hard so the survey separated â€Å" normal † kids with no diagnosings in any type of communicating lack and those who showed autistic characteristics and under-developed communicating. Rapin and Wing believe it is more effectual to detect the manner a kid interacts and plays instead than giving a series of trials. â€Å" Careful attending to the kid ‘s linguistic communication and behaviour, ability to play creatively, and analysis of neuropsychological trials and linguistic communication are much more enlightening for geting at a right diagnosing † ( Rapin Wing, 1 ) . Along with observation they split a sum of 556 kids up into five different groups, and collected historical informations. They studied past households members who may hold had any type of linguistic communication upsets. Of the kids that were examined 201 specifically had Developmental Language Disorder ( DLD ) . In Bristol ‘s diary â€Å" Mothers of Children with Autism or Communication Disorders: Successful Adaptation and the Double ABCX Model † she talks of a survey that demonstrates the badness of communicating upsets and the consequence on the households. It looked into 45 different households with person who was autistic and or consisted of a communicating -impaired kid. It consists of the badness, matrimonial version, emphasis on the household, and how they cope. The ABCX Formula was founded in 1958 by Reuben Hill. The ABCX Formula focuses chiefly on variables covering with households different interactions: A ( the crisis-precipitating event/stressor ) B ( the household ‘s crisis-meeting resources ) C ( the definition the household makes of the event ) produces X ( the crisis ) . Families with a kid with damage have caused great attending because there tends to be more emphasis on those specific households. They have a higher rate of divorce and money issues particularly when a kid must be institutionalized ( even though it has declined ) . â€Å" Even really recent surveies ( DeMyer & A ; Goldberg, 1983 ) indicate that tierce of a treated group of autistic kids were in residential arrangement before age 14 and two-thirds in residential arrangement after that age † ( Bristol, 470 ) . Recently, there have been surveies stating that there are many cases when households have had successful versions. The survey was to foretell households working at high emphasis and their ability to get by with the part of autism or terrible communicating upsets. The survey had four hypotheses: foremost that the survey would demo overall healthy version to the terrible autism or communicating upset ; 2nd predicted more equal header forms ; 3rd predicted that the household would self-blame, hold declinations, and finally coiling downward from all the household stresses added to the kid with autism or communicating upset ; and the 4th was that all the emphasiss would pile-up and go more of the issue instead the disability itself. The participants in the survey were classified into five societal categories. Twenty-four fell into three lower categories and 21 fell into two higher categories. In this survey the stressor, or A theoretical account was the handicapped kid. â€Å" Limits on Family Opportunity, was used to measure the extent to which the household had to go through up educational, vocational, or other self-development chances because of the kid † ( Bristol, 474 ) . The consequences of the first hypothesis showed that kids with more terrible disability resulted in less matrimonial jobs. In the 2nd hypothesis the anticipation was right in stating it would hold positive parenting, but incorrect in stating that it would hold greater household coherence. On the contrary, the household coherence showed the same for all the hypotheses that greater household coherence came from negative household adaptation instead than healthy. The 3rd hypothesis showed that household with more outside emphasis were less happy in their matrimonies and did non get by every bit good with their disability kid. The badness of the disability did non play a major function in the consequences, these female parents viewed holding a kid with a disability as one of the worst things that could happy to a household. Hypothesis four showed what it had predicted ; all the other stressors would be a major factor instead than the badness of the kid ‘s disability. The survey hel ps demo all the factors that a household would travel through on top of holding a disability kid and that some households can non get by. Although the beginnings are slackly linked, each shows a different position on Communication upsets. Whether we have a upset or non we all need to pass on in some manner to be able to last mundane life. We need to set more focal point on honing our ain address and being more thankful for the field itself. We should besides larn more about the different types of upsets and do it a precedence to larn how to accommodate to the upsets in instance we may go face-to-face with one in our hereafter. A Communications Major is criticized for being an â€Å" easy manner out † when in world we have the chance to prosecute in surveies like the 1s above. Others may non recognize that they excessively have been prosecuting a communicating country of expertness, but when you are analyzing to be a particular instruction instructor, you are larning to pass on with a kid with a disablement. When you are analyzing to be a Forensic Scientist you are larning to compose labs to be able to pass on in formation scientifically for other scientists to understand. We need communicating, if we can non accommodate now we will hold more of a job if our line of work leads us there or if one our kids are stricken with such a destiny. We overlook these upsets because we are all still in the province of head that it could ne'er go on to us, until it does.

Free Essays on British In India

A whole subcontinent was picked up without half trying Images of the British raj in India are everywhere of late. On television reruns, the divided rulers of Paul Scott's Jewel in the Crown sip their tea in scented hill stations and swap idle gossip in the palaces of local princes. At movie houses, we can savor all the hot intensities that blast a decorous English visitor the moment she steps ashore after A Passage to India, to be engulfed in a whirlwind of mendicants, elephants, snake charmers and crowds. In New York, British director Peter Brook's nine-hour production of an ancient Hindu epic poem, The Mahabharata, has lately been playing to packed houses and considerable critical praise. Best-selling books like Freedom at Midnight re-create the struggle of two great cultures, mighty opposites with a twinned destiny, as they set about trying to disentangle themselves and their feelings before the Partition of 1947. Across the country, strolling visitors marveled a few years ago at all the silken saris and bright turbans of the Festival of India (SMITHSONIAN, June 1985) and, even more, at the exotic world they evoke: the bejeweled splendor of the Mogul courts; dusty, teeming streets; and all the dilemmas confronting the imperial British as they sought to bring Western ideas of order to one of the wildest and most complex lands on Earth. Behind all the glamour and the glory, however, lies one of history's mischievous ironies. For the raj, which did not begin until 1858 when the British government officially took over India from a private trading company, was in fact only the final act in a long, crooked and partly accidental drama. Much of the British empire, in fact, was acquired, according to a celebrated phrase, "in a fit of absence of mind." When the London merchants of what became the East India Company first sent ships to the East in 1601, they were not bound for India at all but for the Spice Islands of the Dutch East Indi... Free Essays on British In India Free Essays on British In India A whole subcontinent was picked up without half trying Images of the British raj in India are everywhere of late. On television reruns, the divided rulers of Paul Scott's Jewel in the Crown sip their tea in scented hill stations and swap idle gossip in the palaces of local princes. At movie houses, we can savor all the hot intensities that blast a decorous English visitor the moment she steps ashore after A Passage to India, to be engulfed in a whirlwind of mendicants, elephants, snake charmers and crowds. In New York, British director Peter Brook's nine-hour production of an ancient Hindu epic poem, The Mahabharata, has lately been playing to packed houses and considerable critical praise. Best-selling books like Freedom at Midnight re-create the struggle of two great cultures, mighty opposites with a twinned destiny, as they set about trying to disentangle themselves and their feelings before the Partition of 1947. Across the country, strolling visitors marveled a few years ago at all the silken saris and bright turbans of the Festival of India (SMITHSONIAN, June 1985) and, even more, at the exotic world they evoke: the bejeweled splendor of the Mogul courts; dusty, teeming streets; and all the dilemmas confronting the imperial British as they sought to bring Western ideas of order to one of the wildest and most complex lands on Earth. Behind all the glamour and the glory, however, lies one of history's mischievous ironies. For the raj, which did not begin until 1858 when the British government officially took over India from a private trading company, was in fact only the final act in a long, crooked and partly accidental drama. Much of the British empire, in fact, was acquired, according to a celebrated phrase, "in a fit of absence of mind." When the London merchants of what became the East India Company first sent ships to the East in 1601, they were not bound for India at all but for the Spice Islands of the Dutch East Indi...

7 Interview Questions Youre Not Expecting

7 Interview Questions Youre Not Expecting These days it’s not all about how good we look on paper. Skills and experience and results are very important, but workplace culture within companies is becoming an ever more important factor in the hiring process. And one of the ways interviewers can screen for this is by determining the emotional intelligence of their potential employees. Emotional intelligence. You know, empathy, social skills, self-awareness. How you might comport yourself under pressure. How you might handle difficult situations. What kind of coworker you’d be. Etc.Here are 7 questions that are probably trying to assess just that:â€Å"What bothers you most about other people?†This will give the interviewer valuable insight into how you perceive other people, and how you handle interpersonal conflict. You’ll want to be generous here, and not succumb to pettiness or venom. Take the higher road.â€Å"Tell me about a day when everything went wrong.†Everybody has bad days. What the interviewer wants to know most is whether you took it out on your coworkers, or crumbled under pressure- whether you were able to have a sense of humor about it. They’re hoping to find someone who can handle uncertainty and difficult situations without losing their cool.â€Å"Tell me about a colleague whom you really got along with.†What do you see in others? What traits do you value in friends and coworkers? If it seems like you have only forced, professional dealings at the office, they might think you’re on the stiffer side.â€Å"What’s something you could teach me?†Do you have any particular knowledge or skills that might be unique and useful in that workplace? If so, are you able to humbly and clearly pass that on to someone else? Can you communicate effectively? How’s your ego?â€Å"Tell me about someone you admire.†What you value most in others is very enlightening about who you really are. If you value the cutthroat backstabb ing success-at-all-costs type, red flags might be going off. And if you value the plodding career desk-slumper, your interviewer might think you have no drive to push yourself to greater heights. There’s no real fudging this question, so be honest, but try and pick someone truly admirable.â€Å"What are you most proud of?†Can you highlight a particular achievement without being a total egotist? Can you speak of something good you did without humblebragging? Are you able to be gracious about the help you may have received along the way? Did you rest on your laurels, or use one success to nudge you gently toward other?â€Å"If you were the boss, what kind of person would you hire?†Not just for this job, but for any job. Telling an interviewer what you might value in an employee reveals to them a bit about who you might be as their employee. At very least, they’ll get a sense of what matters most to you in the workplace setting, and what sort of team youâ₠¬â„¢d most like to be a part of.

5 Ways to Minimize Prepositional Phrases

5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases By Mark Nichol A prepositional phrase is a series of words beginning with a preposition and providing additional information in a sentence that pertains to position (hence the word preposition) or relationship; the phrase â€Å"with a preposition† is itself a prepositional phrase. Though such phrases are not inherently undesirable, they are often easily avoidable contributors to compositional clutter. This post lists and describes five strategies for eliminating prepositional phrases by omission or alteration. 1. Use Active Voice A prepositional phrase beginning with by often signals an opportunity to convert a passively constructed sentence into active voice (and render it more concise), as when â€Å"The action was seen by observers as nothing more than a delaying tactic† is revised to â€Å"Observers saw the action as nothing more than a delaying tactic.† 2. Omit Prepositions Many nouns pertaining to a characteristic or a quality are nominalizations, or buried verbs, which are valid words but should be used in moderation, if at all, because they encourage verbose and overly formal composition. The sentence â€Å"They conducted an investigation of the incident,† for example, becomes more concise when one converts the noun investigation into its verb form and alters the rest of the sentence accordingly: â€Å"They investigated the incident.† (This strategy reduces the three-word prepositional phrase by only the preposition itself, but it further simplifies- and shortens- what comes before.) 3. Omit Prepositional Phrases In the sentence â€Å"John Smith is the best runner on the team,† the prepositional phrase â€Å"on the team† may already be apparent from the context, so consider omitting it: â€Å"John Smith is the best runner.† 4. Use Adverbs in Place of Prepositional Phrases Just as conversion of a nominalization into a verb can render a prepositional phrase unnecessary, such a phrase can be eliminated by changing an adjective to an adverb and further revising the sentence accordingly: â€Å"Jane stared at him with a quizzical expression† becomes â€Å"Jane stared at him quizzically† (or even, by omitting the sentence’s other prepositional phrase, â€Å"Jane stared quizzically†). 5. Use Genitives in Place of Prepositional Phrases A genitive, or possessive, can substitute for a prepositional phrase beginning with of, as when â€Å"John sensed the annoyance of his teacher when he offered yet another glib excuse† is revised to â€Å"John sensed his teacher’s annoyance when he offered yet another glib excuse.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleDoes "Mr" Take a Period?Using Writing Bursts to Generate Ideas and Enthusiasm

International Business Essay Example | Topics and Well Written Essays - 4500 words - 1

International Business - Essay Example While doing so they have to be sensitive to economic, social political and legal factors with a country. To be effective, they need to tap all available sources of supply, both internal and external. Internal promotions and transfer boost the morale of people who have served the firm loyally for a number of years. External sources, too, need to be explored regularly to bring qualified people with lots of ideas into a firm. Induction is a procedure which a superior teaches knowledge and skills to subordinate. Manager briefs the trainee about what is expected of the latter and suggest how it may be done. He also checks his performance and advices him to improve his mistakes. Induction is the task of introducing the new employees to the organization and its policies, procedures and rules. A typical formal induction programme may last a day or less in most organizations. During this time, the new employee is provided with information about the company, its history, its current position, the benefits for which he is eligible, leave rules, rest periods, etc. Also covered are the more routine things a newcomer must learn, such as the location of the rest rooms, break rooms, parking spaces, cafeterias etc. In some organizations, all this is done formally by attaching new employees to their seniors, who provide guidance on the above matters. Lectures, handbooks, films groups, seminars are also provided to new employees so that they can settle down quickly and resume the work (Rao , 2007, 167) Objectives induction serves the following purposes a. Removes fears: A newcomer steps into an organization as a stranger. He is new to the people, workplace and work environment. He is not very sure about what he is supposed to do. Induction helps a new employee overcome such fears and perform better on the job. It assists him in knowing more about The job its contents, policies rules and regulations The people with whom he is supposed to interact The terms and conditions of employment b. Creates a good impression: Another purpose of induction is to make the newcomer feel at home and develop a sense of pride in the organization. Induction helps him to Adjust and adapt to new demands of the job Get along with people Get off t a good start Through induction, a new recruit is able to see more clearly as to what he is supposed to do, how good the colleagues are, how important is the job, etc. he can pose questions and seek clarifications on issues relating to his job. Induction is a positive step, in the sense; it leaves a good impression about the company and the people working there in the minds of new recruits. They begin to take pride in their work and are committed to their jobs. c. Acts as valuable source of information: Induction serves a s a valuable source of information to new recruits through employee manuals/handbook. Informal decisions with colleagues may also clear the fog surrounding certain issues. The basic purpose of induction is to communicate specific job requirements to the employee, put them at ease and make him feel confident about

Fatima Chooljian and the X-ray Patient Essay Example | Topics and Well Written Essays - 500 words

Fatima Chooljian and the X-ray Patient - Essay Example He might have said that if somebody is as particular about practicing religion as the Muslim radiographer supposedly was considering the fact that she wore Hijab at the workplace, he/she must not be in such professions that impart the need for close encounters between members of opposite genders. Irrespective of whatever the older patient discusses about his initial thoughts or perceptions about his encounter with the Muslim radiographer, there is great likelihood of his discussion going in favor of the Muslim radiographer since the commencement of the discussion upon Jesus. He might say that bringing up the topic of Jesus for discussion was very odd at that moment considering that he was having an X-ray done from a stranger who was a Muslim radiographer, but in spite of that, the Muslim radiographer’s response to his question and the discussion that followed was very gentle and meaningful. He might even appreciate the fact that the Muslim radiographer said, â€Å"I may be wr ong, sir, but that’s how I understand it† because this reflects that the Muslim radiographer was not offensive or criticizing in her response to the older patient’s refusal to accept her definition of Jesus.

Religious Liberty Essay Example | Topics and Well Written Essays - 250 words

Religious Liberty - Essay Example Justice Antonin Scalia dissented in the given case stating that the Act’s stated purpose that is â€Å"protecting academic freedom† stood to be a legitimate secular purpose. In other sense, Justice Scalia believed that the considered academic freedom also included within its ambit the students’ right to be exposed to religious views and indoctrination. The majority opinion seems more to be in consonance with the Supreme Court interpretation of the Establishment Clause in a historical context. In the light of Engel v. Vitale (1962) decision, it could be said that the inclusion of such texts, dogmas, practices and theories in the school curricula that adhered to a specific religion amounted to a violation of the Establishment Clause. However, if one takes into consideration the ruling in Zorach v. Clauson (1952), it could be said that the Supreme Court could have modified its ruling by leaving the study of creationism in Public Schools as an optional choice, subject to the opinions and considerations of the specific students. The ruling in Lemon v. Kurtzman (1971) also supports the Edwards ruling, as inculcation of religious courses at state expenses amounted to an entanglement between the state and the religion. Besides, in a historical context, the United States Constitution has always been averse to Fundamentalist views supportiv e of religious literalism and contrary to a liberal scientific

Feature Essay Example | Topics and Well Written Essays - 250 words

Feature - Essay Example Regenerative braking is the technology where the friction energy from braking physical systems such as elevators going down are captured and converted to usable energy, in this case electricity that can then be used to power the elevator system and to supply the electricity needs of the immediate floors and areas within the building. This regenerative braking feature of the elevators is attributed to the technology work of Kone, the provider of the elevator system to the Bullitt Center. The placement of the elevators and the provision of stairs add to the energy efficiency of those elevators because such limit the use of the elevators themselves. Moreover, by design, the elevators are 60 percent more power efficient than regular elevators used in other buildings. All these add to maximum energy efficiency and electricity savings for the Bullitt Center, while at the same time making sure that those who do need the elevator system, such as the disabled, are able to access the elevator systems conveniently. This feature adds further to the overall energy efficiency of the building and the regenerative braking adds to the electricity sources of the building, apart from the solar panels installed on the roof (Hanscom; EarthFixMedia; Bullitt

Ritual Vessel in the Shape of a Rhinoceros Essay

Ritual Vessel in the Shape of a Rhinoceros - Essay Example The artist intentionally disregarded rich decoration on exterior on it despite of prevailed tradition of that era and gave it most realistic look with unattractive greenish scalloped cloud scrolls. Bronze was the metal for sacred objects; thus, ritual vessel in rhino shape is not metallic or gold. This Bronze Liquor or food containing vessel in the shape of rhinoceros is placed in Asian Art museum of San Francisco. Bronze rhino has all the peculiarities of a real animal standing with alert ears, four short but sturdy legs, tiny tail and the biggest dropping tummy shows the weight of it. Likewise, the front horns, smooth and thick skin depict the strength of the animal. Its color is dirty dark grey with greenish cloud scrolls and is well shaped like the animal (rhino). Moreover, it entails a large inscription inside and unattractive dà ©cor (opposite of the present tradition of that era in which exterior was decorated richly and inscription was the shortest). It’s length and breadth is 23cm and but height is 33 cm. The skin of the rhino is significantly covered with raised patterns of scalloped cloud scroll. These patterns give it an artistic yet realistic touch. The texture on the body of rhino container is mesmerizing as it transforms a typical animal shaped vessel into a creative and admired piece of art. Animals like tiger, dragoon and rhinoceros were considered a sign of strength and protection in ancient China. Thus, Chinese rituals significantly entail the strength and spirit of these animals. Moreover, rhino’s skin was used as armor by Chinese soldiers and its horn were used for ornaments and various purposes (19, Corlett). The armor made from their skin was deemed to contain strength and power of it. In ancient China, Wine keeping vessels were known as Zun or gui and these animal shaped vessels were often kept for ceremonial or ritual use only. This piece of art was found by a Shandong farmer, while plowing in his field

Contemperary issues in business Essay Example | Topics and Well Written Essays - 2500 words

Contemperary issues in business - Essay Example The report would also address the various ways of responding to the turbulent changes in the business of the company. The company that has been chosen for this work is Mercedes Benz. Mercedes Benz is a multinational automobile company that is headquartered in Stuttgart, Germany. The company is the automobile distribution of the German automobile producer Daimler AG. The business of Mercedes Benz has its roots way back in the patent of Daimler in 1901 and the patent of Benz in 1886. The model first emerged in 1926 under the name of Daimler-Benz. The restructuring of the organization resulted in the change of name of the business model and is today referred as Mercedes Benz. The products of the company are the luxury automobiles in the categories of various cars, coaches, trucks and buses. The customers served by the Mercedes Benz automobile business comprises of mainly the luxury market segment and its customers. However, the company has also launched lower price model from the year 2 011 which included the B-class, C-class and the M-class automobile products. The roadster model has also gained popularity among the customers in the market. This has led to the increase in market share of Mercedes Benz over the years as compared to its competitors in the world market, namely Audi, BMW, etc. The growth of market share for Mercedes Benz from the year 2006 to 2011 has been represented below in graphical form. The market share of Mercedes Benz has increased from 12.96% in 2006 to 16.59% in 2011. The business of Mercedes Benz could be termed as an open business which is open to the challenges and opportunities of the macro-economic environment in the world market. The business has been able to identify the changing market environment in various economies over a period of last five years for which the company has been able to operate efficient as an open system (Phillips, 1983, p.185). 2.0 Today’s drivers of change The business of Mercedes Benz has been an open sy stem to the prevailing conditions of the several markets in which it has ventured. The company is influenced by the drivers of change in today’s market. It is therefore, important for the company to identify the drivers of change in today’s automobile market in order to be prepared for the challenges to be faced in future course of business (Cameron and Green, 2012, p.88). The drivers of change in the business of Mercedes Benz could be analysed by reviewing the political, economic, social, environmental, legal and technological environment in which it operates. 2.1 Political The political environment in the markets of operation of Mercedes Benz has varied due to the policies of the government that are driven by the political motives. The governments in US, UK, France, etc. have showed concerns over the quality of models launched by Mercedes Benz in order to ensure safety and protection of the customers. The political interferences in the merger and acquisition of Merce des Benz with the other companies like Studebaker and Packard Corporation

Ritual Vessel in the Shape of a Rhinoceros Essay

Ritual Vessel in the Shape of a Rhinoceros - Essay Example The artist intentionally disregarded rich decoration on exterior on it despite of prevailed tradition of that era and gave it most realistic look with unattractive greenish scalloped cloud scrolls. Bronze was the metal for sacred objects; thus, ritual vessel in rhino shape is not metallic or gold. This Bronze Liquor or food containing vessel in the shape of rhinoceros is placed in Asian Art museum of San Francisco. Bronze rhino has all the peculiarities of a real animal standing with alert ears, four short but sturdy legs, tiny tail and the biggest dropping tummy shows the weight of it. Likewise, the front horns, smooth and thick skin depict the strength of the animal. Its color is dirty dark grey with greenish cloud scrolls and is well shaped like the animal (rhino). Moreover, it entails a large inscription inside and unattractive dà ©cor (opposite of the present tradition of that era in which exterior was decorated richly and inscription was the shortest). It’s length and breadth is 23cm and but height is 33 cm. The skin of the rhino is significantly covered with raised patterns of scalloped cloud scroll. These patterns give it an artistic yet realistic touch. The texture on the body of rhino container is mesmerizing as it transforms a typical animal shaped vessel into a creative and admired piece of art. Animals like tiger, dragoon and rhinoceros were considered a sign of strength and protection in ancient China. Thus, Chinese rituals significantly entail the strength and spirit of these animals. Moreover, rhino’s skin was used as armor by Chinese soldiers and its horn were used for ornaments and various purposes (19, Corlett). The armor made from their skin was deemed to contain strength and power of it. In ancient China, Wine keeping vessels were known as Zun or gui and these animal shaped vessels were often kept for ceremonial or ritual use only. This piece of art was found by a Shandong farmer, while plowing in his field

Comparing and contrasting India, China, and Indonesia music cultures Essay

Comparing and contrasting India, China, and Indonesia music cultures - Essay Example This "Comparing and contrasting India, China, and Indonesia music cultures" essay outlines the cultural differences between this countries. China has the longest standing history of its culture among all countries in the world; with archaeological evidence indicating that China is one of the foundations of mankind. Dating back to the 4th BC, the Chinese people began living together in large groups which resulted in the cultivation of land, domestication of animals, building of pit dwellings and emergence of pottery. Chinese cultural history is recorded according to the different dynasties that make up its culture as it is today. The Chinese people today show much pride in the Han culture which saw them make great scientific discoveries, most of which even the Western countries were not aware of. This culture is most renowned for the introduction of the art culture practiced in China today. The ancient Chinese music, which dates back to the 3rd millennium, was slow and solemn with lar ge orchestras heard in the background. The Chinese people value the single tone produced in their music more than they do the melody itself. Their musical instruments used are divided into eight groups depending on the materials they are made of. The musical notations used are all an indication of rhythm. Indian culture is attributed to the various religious groups that exist in India. The religions include Buddhism, Islam, Hinduism, Sikhism and Jainism. The ancient architectural monuments of India are a testament of the existence of these religions., all of which held different cultural beliefs and practices. The religions also introduced the traditional food of India from their different cuisines at that time. During the Stone Age period, early man in India began drawing animal figures and painting them in the caves he lived in. This has evolved to modern day art of painting where Indians decorate their front house porches. India is braded the land of many great philosophers, scho lars and thinkers due to its ancient literature. Indian language has evolved slowly, leading to the writing of many Indian plays and literature works. The characteristics of Indian music depend on the type of music being played; classical, folk, Lavani or the Rabindra Sangeet. The most frequent used instrument in all these musical types is the Sitar which resembles a guitar. They also use the table, a small drum that is played using the fingertips. The most unique characteristic is that every type of music has a spiritual or meditative connotation. Cultural background and musical characteristics of Indonesia Indonesia is known for its multiethnic and diverse religious nature. It is believed that the Indonesian culture is highly influenced by the Indian and Chinese cultures due to migration of the people during the ancient years. Indonesian culture id determined by the region that one is studying. For instance the North Sumatra and East Java are ethnically mixed while the South Sumat ra and South Kalimantan have similar art, dressing, social and political cultural affiliations. There are two distinct agricultural methods practiced in Indonesia; the permanent irrigated rice farming and the rotating swidden rice farming; both of which aim at farming of rice, the staple food in many parts of Indonesia. Due to the many ethnic groups in the island, there are many local languages but the Malay

Changes in the Seasonal Influenza a (H3N2) Viruses NS Gene

Changes in the Seasonal Influenza a (H3N2) Viruses NS Gene Analysis of Amino Acid Sequence and Identifying of Changes in the Influenza  A/(H3N2) virus NS Gene in Isolates from Iran Lawal D. Rogo,  Farhad Rezaei,  Nazanin Z. Shafiei Jandaghi,  Nastaran Ghavami,  Ghazal-Sadat Fateminasab,  Talat Mokhtari-Azad Subject: Medical Sciences Keywords: Influenza A (H3N2) virus, Iran, Mutation, NS1 gene. Abstract The main functions of NS protein of influenza A virus is suppressing of type I IFN production by the host. Insight on the level of changes in the seasonal influenza A (H3N2) viruses NS gene in Iran is little. We sequence and analyzed amino acid of NS gene of 32 influenza A (H3N2) virus isolates for the purpose of getting detailed information about the genetic changes in this gene. Amino acid sequence revealed 5 different changes in NS1protein. Three of which are fixed amino acid changes E26K, D209N and K229E while 10 (31.3%) T58P and 5 (15.6%) A86S amino acid changes were also observed. There was no change observed in nuclear export protein (NEP). The study provides an insight on mutations in NS gene occurring in this viral gene in the country that has not been reported elsewhere. Keywords: Influenza A (H3N2) virus, Iran, Mutation, NS1 gene. Introduction: Influenza viruses have been widely studied due to their pandemic capability. This capabilities have resulted in more mortality and severe disease in the general population, the most notable being the Spanish influenza pandemic of 1918 and 19191. Mechanism of virulence for these viruses is on their capacity to cause immunopathogenesis. Synthesis of two mRNAs from the eighth vRNA segment of the viral gene was known by Influenza A virus. The early encodes NS1 protein, and the later is produced by splicing of NS1 mRNA that is translated into a protein which localizes in the cell nucleus that was formally named NS2 but were now renamed the nuclear export protein (NEP) 2,3. NS1 protein is translated from the mRNA directly and consists of 124–237 amino acids (aa), depending on the virus strain 4- 6. The currently circulating Influenza A/H3N2 virus in Iranian population from this research is 230 aa-long. NS1 protein is made of two important domains: N-terminal RNA-binding domain (1–73) and C-terminal effector domain (73–237) residues 7. Though NS1 protein has different roles, one of its main actions is to alter type I IFN production by the host8, acts after transcription to prevent the 3 ´-end processing of host mRNA involving IFN mRNA by attaching to cleavage and polyadenylation specificity factor 30 (CPSF30) and poly-A-binding protein nuclear I 9,10 . One hundred and twenty one amino acid-long proteins were translated from mRNA of NS2/NEP11. In the current study it is 120 aa-long. It may promote production of a stable export complex of new viral RNP. In alliance with matrix protein 1(M1), it interacts with cellular export factor (CEF1) and modulates nuclear export of viral ribonucleoprotein (vRNP) complexes by connecting cellular export machinery with vRNPs 14. NS gene implication in virulence and replication of the virus is well-documented. It has been shown that both NS1 F103L and M106I were adaptive changes that promoted replicative capacities in cells of different species and also virulence in the mouse lung15. NS1 is one of multifunctional protein determinant of virulence with several functions in different ways to counteract the cellular innate immune response 14. It has been reported that H5N1 virus was able to interfere with IFN-ÃŽ ² activation due to properties of its NS1 gene, inhabiting F103L and M106I changes and also nature of its NP and PA genes15. Avian influenza viruses sequence analysis shows that NS1 protein C-terminal four residues is a probable PDZ domain ligand (PL) of the X-S/T-X-V type 16. Protein–protein recognition modulation that organizes diverse cell signaling assemblies was shown to be function PDZ domains. It was known to plays important roles in the cell recognition process. Ninety percent of the human influenza viruses with RSKV or RSEV in NS1 protein were shown to have a C-terminal four-residue PL sequence. High mortality outbreaks of the recent time known to be of avian origin and therefore contain avian-like NS1 C-terminal PL residues of ESEV or EPEV which are incriminated to about 7% of Homo sapiens viruses consist of H5N1 isolates. It was reported that avian viruses NS1 proteins bind to ≈30 known human PDZ domain-containing proteins, and NS1 proteins for human attaching to PDZ domain-containing proteins was not noticed 14. It has been reported that C terminus of the NS1 substitution with KSEV from the 1918 H1N1 virus increased pathogenicity as observed by morphological changes of lung sections, though the virus was shown to causes less weight loss in mice in contrast with viruses harboring the H5N1 HPAI14. Previous studies have identified a change in NS1 gene (S42P, D92E and V149A) with regard to the involvement of NS1 protein in virulence that increased viral pathogenicity17-19. NS gene extent of variation in the influenza A (H3N2) viruses in Iran in recent years has not been described. Presently analysis of NS gene of 32 isolates where carried out from Iranian population in order to secure more detailed information about its phylogeny and genetic changes, and compare the changes found in these strains, the vaccine strain and other isolates from countries in northern hemisphere. The aim of the study is sequence analysis of amino acid and identification of changes in the NS gene of influenza A (H3N2) virus isolated in Iran that may affect the functions of this protein in pathogenesis. Methods: Two hundred and fourteen specimens of patients with respiratory illness were obtained from the National Influenza Centre at School of Public Health, Tehran University of Medical Sciences. It was cultured in MDCK cell line following WHO guide line for influenza A virus isolation. RNA extraction was carried out with High Pure Viral Nucleic acid extraction kit (Roche Diagnostic, Germany) according to manufacturer’s protocol. Real-Time RT-PCR was carried out for the detection of Influenza viruses. Ninety specimens were positive for influenza A/H3N2 virus. NS gene was amplified using one-step RT-PCR kit (Qiagen) and specific primers (NSH3N2-F:5 ´-AGCAAAAGCAGGGTGACAAAGA-3 ´ and NSH3N2-R:5 ´-GAGAAAGTTCTTATCTCCTGTTCCA-3 ´). The condition for the RT-PCR was as follows: Reverse transcription at 50 °C for 40 minutes, initial PCR activation at 95 °C for 10 minutes, Denaturation at 95 °C for 30 second, Annealing at 57 °C for 30 second, Extension at 72 °C for 1 minutes (for 40 cycles) and a final extension at 75 °C for 10 minutes. The PCR products were purified using Qiaquick gel purification kit (Qiagen) according to manufacturer’s instruction. Samples were sequenced using specific primers and Big Dye terminator v3.1 cycle sequencing kit with the genetic analyzer ABI 3130 in the National Influenza Laboratory. Sequence alignment was done using BIOEDIT and ClustalW program20. Sequence alignment revealed similarities amongst the isolates. NS gene sequences of 32 influenza A/H3N2 virus strains isolated in this study out of 90 sequenced were selected base on the site of sample collection, compared and analyzed with the vaccine strain and the sequences obtainable from other countries in the northern hemisphere already deposited in GenBank. Phylogenetic tree construction were performed using MEGA Software version 5.05 21. Result Isolates represent samples collected from June 2013 to March 2014. In the current study 230 aa were found in NS1 while the NS2/NEP had 120 amino acids. Analysis depicted relationship phylogenetically that shows there are exact clusters of the virus suggestive of co-circulation of multiple sub-lineages (Figure 1). In respect to genetic variation, H3 numbering system of amino acid was used in naming the detected amino acid changes 13, 14. Substitutions were found in 26, 58, 86, 209 and 229 aa positions in NS1 protein, respectively (Table 1). There was no amino substitution in regard to NS2/NEP found. NS1 proteins have fixed amino acid substitution at positions 26, 209 and 229 in the current study. At position 26, it occurs as a result of substitution at the 76-78 Codon from GAA to AAA causing a glutamate to lysine substitution. In position 209, substitution occurs at 625-627 Codon from GAT to AAT causing an aspartate to asparagine substitution. While in position 229, substitution occurs at 685 – 687 Codon from AAA to GAA causing a lysine to glutamate substitution. Another 10 (30.3%) NS1 proteins substitution occurs at (58 amino acid position) 172-174 Codon from ACC to CCC causing a threonine to proline substitution. Also 5 (15.2%) of the NS1 proteins substitution occurs at (amino acid po sition 86) 256-258 Codon from GCT to TCT causing an alanine to serine substitution. Figure 1 Relationship of the NS nucleotide coding region phylogenetically of influenza viruses used in this study. Neighbor-joining analysis with Tamura-Neibour model, using MEGA 5.05 was used to generate the tree. Circular black dot represent studied samples and triangular black dot represent vaccine strain. Table 1: Amino acid changes of NS1 protein of influenza A/H3N2 virus strains from Iranian Population compared with vaccine strain and other countries in northern hemisphere. Virus isolates Amino acid at indicated position in NS1 protein 1 1 1 1 1 1 2 2 2 2 5 8 8 8 1 2 3 3 4 6 0 0 2 6 8 0 5 6 1 9 5 9 0 4 4 9 9 NS2/NEP analysis does not reveal any amino acid change in the present study (Table 2). Nucleotide sequence data obtained has been deposited to GenBank database and can be retrieved under accession numbers KP162026- KP162056 and KP209320. Table 2: Amino acid changes of NS2/NEP protein of influenza A/H3N2 virus strains from Iranian Population compared with vaccine strain and other countries in northern hemisphere. Virus isolates Amino acid at indicated position in NS2 protein 47 88 A/Texas/50/2012 E R A/Tehran/77254/2014 †¢ †¢ A/Eslamshahr/73061/2014 †¢ †¢ A/Eslamshahr/73060/2014 †¢ †¢ A/Tehran/74551/2014 †¢ †¢ A/Tehran /44573/2014 †¢ †¢ A/Tehran/69904/2014 †¢ †¢ A/Sanandaj/65990/2014 †¢ †¢ A/Ilam/55882/2014 †¢ †¢ A/Tehran/77150/2014 †¢ †¢ A/Tehran /78183/2014 †¢ †¢ A/Tehran/60708/2014 †¢ †¢ A/Tehran/57157/2014 †¢ †¢ A/Tehran/69969/2014 †¢ †¢ A/Tehran/69640/2014 †¢ †¢ A/Varamin/78055/2014 †¢ †¢

Mavis Gallants Bernadette :: essays research papers

Mavis Gallant's Bernadette Fear, it has a way of controlling everything that it comes in contact with. As young children we are introduced to this intimidating desire with intrigue and suspicion. As we age, the thoughts of fears become more like realities, ideas of loneliness and death enter the picture as comprehensible thoughts and views of the future. These issues make up the foundation of the Mavis Gallant story "Bernadette". In this story we are presented with the image of a young French Canadian girl, who finds herself pregnant and without a husband. The context of the story explores the relationships between the members of the household in a fear associated manner. The relationship between the Knights and Bernadette is the base of the story. These three people relate to each other in an intimidating fashion and this is what makes Bernadette's predicament so difficult to overcome. As well, the family ties between Nora and Robbie are explored. Their family relationship is one based on dependence, and without this one factor the connection between the two results in fearfulness of being alone. Fear has a way of attacking our judgment and this is what makes associations between people an apprehensive and hard act. The story is set in Quebec during the 1940-1950, when what you were was the definition of who you were. As the story opens we are presented with the main character Bernadette, who is concluding that she is one hundred and twenty-six days pregnant. At this time in history it was quit common for young rural girls to bare children at a young age. However, Bernadette is a single French Canadian girl who is working and living in a urban community, where things like that do not take place. We are here introduced to the first fear presented in the story: --How will Bernadette tell the Knights that she is pregnant? -- The answer to the question is what haunts her, and the reaction of the Knights is the anxiety that builds up inside of her. These intimidating fears places Bernadette in a compromising situation, she is in a position of abandonment by her family and the shame she thinks she has brought on to the Knights. These fears have forced her to react in an unusual fashion. Bernadette is so fearful of what they might think that she tries to hide herself in her work so that she is not placed in the position where she will have to interact with the Knights. The fear of failure and disappointment took control over her mind. When around the Knights she worked as a robot in order not to arouse ideas of

Prescription narcotics Essay -- essays research papers

The Need for Restrictions â€Å"Why there should be stricter regulations on the availability of prescription narcotics† Despite efforts to decrease the number of deaths and overdoses related to narcotic medications, such as OxyContin, and minimize the number of people illegally obtaining them, the measures that the DEA (Drug Enforcement Administration) in specific are taking are not enough. The literal definition of a narcotic is a drug that produces numbness or stupor; often taken for pleasure or to reduce pain; extensive use can lead to addiction. Narcotics are normally prescription medications that are given to patients to help ease the constant pain cause by cancer or other long term illnesses. â€Å"When one in 10 high school senior’s reports abusing prescription painkillers, the DEA is obligated to protect our children and the public safety† says Karen P. Tandy administrator of the DEA(1). Tandy is saying that when the abuse of prescription pain medication is taking over that many students the DEA must step in for the sake of future generations. There is a long process that not many average Americans know about that all pharmaceutical products, especially addictive medications have to go through before they reach home medicine cabinets. This process is called â€Å"Diversion†. It is an important chain like process that the DEA (Drug Enforcement Administration) have been using for years to look at where highly addictive drugs, like OxyContin, go and who they come into contact with. From the pharmaceutical company that literally make the product, to the drug wholesalers that sell the product, and then into the hands of doctors and pharmacies who prescri be and distribute the medications. The purpose of diversion is to take the information and look for certain situations where drugs were lost, stolen, or illegally distributed and give proper punishment to those people. The problem of abusing prescription narcotics became noticeably out of control in the 1990’s. The problem lies in the fact that it is 2005 and the numbers of overdoses and deaths have been and are still rising at astonishing rates. An argument however, that many people have about advancing restrictions on OxyContin and other schedule 2 narcotics is that the needed process that one might have to go through in order to properly obtain the drug would be an ‘invasion of privacy.† Some believe that reportin... ...rs†¦the number of patients in motor vehicle crashes who are ‘methadone impaired,’† says John H. Burton, MD Medical Director for Maine Emergency Medical Services.(3) To think that the problem of abusing any kind of drug would just disappear with one solution is naive and absurdly optimistic. However, to think that all the DEA is doing right now to prevent harmfully addictive and destructive medications is enough is plain ignorant. The DEA has made substantial progress toward making OxyContin and other prescribed narcotics less available for abusers. But first hand accounts and shocking statistics prove that these measures are clearly not enough. It is true and will always be true that free will is a legitimate part of this equation. The abuse of any kind of drug is almost guaranteed to be present at all times no matter how hard the government tries. If a person wants it they will have it. The fact also remains that people with addictions cannot control themselves or their addictions, that’s why it is called an addiction. Therefore making it the partial obligation of the DEA and the government to not only recognize this desperate need for r estrictions but do something more about it.

Philosophy of Professional Nursing Essay

Nursing as a profession includes a comprehensive strong set of principles, which should be understood and learned by each person, who decides to work in this field. Nursing philosophy, in my opinion, is not merely a philosophy of carative process, but also specific view on the patient. The present paper is designed to discuss my own approach to my profession and the related beliefs. Nursing first and foremost refers to health care, so the major value in this profession is health. I define this term as a state of physical, psychological and spiritual well-being. Individuals not always pay attention to their health, even though it substantially influences the quality of human life, so competent specialists are needed to help them understand the importance of health and lead them on their paths to positive individual and social functioning. As a nurse, or health care provided, I normally use Dunn’s approach to health as to maximum wellness, which can be described as â€Å"integrated method of functioning which is oriented toward maximizing the potential of which the individual is capable within the environment where he is functioning† (Smerke, 1989, p. 154). Individuals tend to engage in energy exchange with their environment and also seek to achieve balance in this process, or simply adapt to the environment. Although individuals strive to achieve balance and maximum functional status, they also actively seek new experiences that may disturb their balance at least temporarily† (Smerke, 1989, p. 155). This means, it is also important to deal with the roots of health dysfunctions such as lifestyle, habits, negative influences of the closest environment, job stress and so forth – I believe, each nurse is supposed to provide recommendations concerning the elimination or minimization of negative external influences and the development of healthy lifestyle, which increases productivity and both physical and psychological balance. Thus, it is necessary to take a holistic approach to health (Andrews and Amphlett, 1995), which would include both the satisfaction of health-related needs and attention to the patient’s individuality, as the final goal of nursing is the maximization of well-being. Speaking about the view on client within the philosophy of professional nursing, it is important to note that the patient â€Å"is a human being who has dignity, worth and the right to quality nursing care delivered with competence. The nurse practices with compassion and respect for the dignity and uniqueness of every individual with attention to the cultural and ethnic diversity of patients and their significant others† (Smith, 1995, p. 11). Individuals operate in dissimilar environments, so different issues might influence their health. Attentive listening and compassion within the basic nursing care might have really therapeutic effects, which will appear motivating to both nurse and health care service user. In addition, mutual understanding between the patient and the nurse are necessary to develop a true partnership in the relationship (Andrews and Amphlett, 1995), this aspect especially relates to the work with children, who often have fear of health services, hospitals and specialists in the corresponding uniform and thus refuse to cooperate. The respect for patient’s dignity includes non-judgmental approach to the client’s lifestyle and cultural sensitivity. The nurse is not entitled to be a spiritual teacher, and should be tolerant enough to avoid accusing patients of their health problems, such professionals, as I believe, should rather inspire patients to develop healthy habits rather than demonstrating strong dissatisfaction. Nurse’s role is not limited to the assistance in carrying out doctor’s orders, as they are often supposed to make their own decisions, as the number of unpredicted and unexpected situations is huge in the sphere of health care. I deem, nurses should also be advocates for patients, as they deal with service users much more closely than doctors and thus are welcome to suggest certain changes in the process of health care and discuss them with therapists (for instance, therapists not always notice that patients also require professional psychological counseling, so nurse should not hesitate to talk about this situation). I believe, nurses should also provide counseling in health care and, being prepared for work in the globalized society, they should take into consideration the client’s cultural background and their personal values, through which it is easier to articulate the necessity of adherence to certain recommendations. Furthermore, globalization also determines the need for social activity among nurses, as wellness and well-being might be threatened by dissatisfactory living conditions like poverty, against which they are encouraged to act, creating unions and associations. Working in health care teams, nurses also act as managers and team leaders, with respect to their competencies and skills. In the modern society, nursing should rely upon the specialist’s professionalism, or the ability to use the skills, learned in the course of education, depending upon the situation. Professionalism also involves the responsibility for human life and health (Smith, 1993), as nurses often have much freedom in health services and thus should be flexible enough to apply the knowledge of various disciplines where they are relevant. I believe it is also necessary to renew and enrich the knowledge; for his purpose, nursing includes the research of professional literature. To sum up, my own philosophy of nursing was developed to great extent owing to education (including self-training), as it was necessary to find out more about different approaches to health care and select the set of principles, with which I am completely consistent and to which I can adhere as a specialist. My philosophical views, as one can conclude, are comprehensive, as I take into consideration such issues as holism in health care, professional contact with patients, nurse’s roles, multiculturalism and research.

Ict and Disaster Risk Reduction: National and International Perspectives

The assignment encompasses the idea of ICT and its role in national and international perspective. ICT integration in Disaster Risk Reduction is a contemporary idea. Disaster losses can be some-fold reduced if it can integrate technologies with it. ICT can serve in a broader scheme when it comes to disaster risk reduction. The motto of this assignment is to narrate ICT's contribution internationally and compare it with national DRR measures. The data that are used in here are secondary data. Key words: ICT, DRR, National, International.INTRODUCTIONDue to the geographic location and geological settings, Bangladesh has to endure several life-threatening catastrophes (Islam et al. 2014). Previous disasters snatched so many valuable lives and destroyed a huge amount of property. In this scenario, it is imperative to think about measures that incorporate technologies in disaster schemes. Access to proper, reliable, timely information assists to a great extent in all phases of a disaster. Without reliable information, people often end up guessing a sketchy situation which leads to an uncertain situation (Wattegama 2014). ICTs have their own advantages that effectively serve in the arena of Disaster Risk Reduction (ADPC n.d.). During disaster, receiving proper information becomes one of the basic needs. Proper respond requires correct and timely information dissemination. Thus, technology/ICT can serve in this arena rather than dissemination information manually. Recently, there is a growing awareness regarding incorporating ICT in Disaster Risk Reduction (DRR). ICT can help in shifting paradigm from conventional to comprehensive (Hasan and Ayub 2015). Current policy recognizes the importance of ICT in DRR; per se, Hyogo Framework for Action (ADPC n.d.). ICT provides the scope for proper coordination, management, relief distribution, search and rescue and so on. Although Bangladesh is a disaster prone country, it has set an example in shifting the paradigm of disaster; where ICT plays a role. ICT has contributed to shape the knowledge regarding disaster, disaster risk (Hasan and Ayub 2015). But in spite of having an infrastructural line up, there is no comprehensive system that designates roles and responsibilities among different organizations.PROBLEM STATEMENTThough ICT is a very important tool regarding reduce disaster risk, there are some limitations for which it cannot serve properly. First, there is a severe deficiency of experienced personnel to operate technological sector. Second, a lot of acts are stated but government is reluctant to enact them all. Third, there are not enough backup plans in case of power loss occurs. Because without power, most of the tools will not come in handy. Forth, a mass people are out of reaching the meteorological data, forecasting due to lack of medium.RATIONALE OF THE STUDYThe assignment is carried ou t with a view to acknowledging the existing pattern of ICT in the arena of Disaster Risk Reduction. With adequate references, it compares national and international scheme of DRR and role of ICT in this regard. As the concern of ICT is increasing with the pace of DRR in present time; it is essential to compare ICT in national DRR with international perspective.RESEARCH QUESTIONSThe following research questions were taken into account while doing the assignment. These are – What are the current ICT tools that are in use in DRR of Bangladesh and other countries? Is it possible to bring new dimensions in existing DRR pattern of Bangladesh?RESEARCH OBJECTIVESThe objectives are the following – To get an overview of ICT in DRR in national and international perspective. To suggest some ideas comparing the upper two perspectives.LITERATURE REVIEWDisaster cannot be eliminated totally but the loss due to it can be minimized (Hasan and Ayub 2015). For effective DRR, it needs spec ial attention from all sectors. ICT can help in this regards. It can play a pivotal role for reducing disaster risk. There are some traditional channels and emerging channels to serve in this regard (Wattegama 2014). Bangladesh gained its popularity in the sector of Disaster Management for shifting into proactive measures from reactive measures. This was possible due to largely focusing on early warning, preparedness, welfare of people, reducing vulnerabilities and so on. Complexity and uncertainty is a part of eliminating disaster risk (Hasan and Ayub 2015). It varies with different context, type, distance, time. So, collecting and analyzing data manually is a comparatively hard job (Yap 2011). There ICT plays a significant role to highlight the risk zones, formulate different simulations to understand about upcoming extreme events. Early warning beforehand a disaster was developed with the help of mobile phone, radio/community radio, television, different software, satellite based data, GIS, remote sensing both nationally and internationally (Hasan and Ayub 2015). Among them radio, television, mobile phone is marked as the most valid tool. Because, hardly all the countries have access to internet as most of them are developing countries. But again they have some drawbacks- if they are switched off; people remain in dark about the upcoming disaster (Yap 2011). Satellite-based communication system can come in handy when ground internet, network is not at work. In Asian region, Thaicom's IPStar satellite has established for the broadest service network (Wattegama 2014). Bangladesh should make the best use out of it during disasters. The Indian Ocean tsunami (December 2004) made the world astonished. There was next to no warning measures and thousands of people were suddenly in front of giant killer waves. In the aftermath of the tsunami, several international meetings have been held and they came to a conclusion. That is to build to Multi Hazard Early Warning System in the regime of South-East Asia. Later Bangladesh also showed interest to this early warning system (Wattegama 2014). Lanka Software Foundation founded free and open source based software named ‘Sahana'. Which helped to find missing person showing electronic bulletin, organized donor organization, keep a virtual record of temporary camp, shelter. So, technology can help immensely when it comes to disaster. A disaster database – ‘DesInventar'; that stores up to 30 years of data helped 17 countries of North and South America. Later, inspired by this Orissa (India) created a database that contains data from 1970s. Again, the India Disaster Resource Network (IDRN) is a web-enabled and GIS-based national database that collects and stores information such as different organizational expertise, details of equipment. So that, they can be mobilized quickly in the time of response (Wattegama 2014). A case study shows that during Haiti earthquake in 2010, the distressed people could send a SMS out of cost to the Haitian diaspora community. Then the outside community added location and passed it to different organizations, NGOs to accommodate relief for them. This set an example for two-way communication, which is very much significant during disaster. But this measure is absent from Bangladesh's disaster scheme (ADPC n.d.). Also, GIS is flourishing platform in DRR for creating baseline information for risk assessments. But due to lack of experts, the sector is remained untouched. In Bangladesh, National ICT Policy was enacted in 2009; and there is a wide range of activities are stated with a view to protect citizens through effective ICT management. It comprises reote sensing technologies for disaster management and mitigation, SMS based disaster warning system, efficient relief management and post-disaster activities monitoring, GIS based systems to monitor flood ; cyclone shelters, GIS based systems to ensure equitable distribution of relief goods and identify hard to reach areas and so on (MSICT 2009). Space Research and Remote Sensing Organization (SPARRSO), Bangladesh Meteorological Department (BMD), Flood Forecasting Warning Centre (FFWC), Center for Environmental and Geographic Information Services (CEGIS), Institute for Water Modeling (IWM) and other organization work relentlessly in DRR sector with the help of technology in Bangladesh (MSICT 2009). And they are trying to add new dimension in early warning system as a part of disaster risk reduction.RESEARCH GAPBangladesh is lagged behind when it comes to technological advancement. There is much opportunity to contribution in this section. For example, in the previous section, there is mentioned about the two-way communication system that helped Haitian distressed people. As that is absent from Bangladesh DRR implementation, it could be introduced from a new angle. Two way communications cannot help only during disaster, but also in pre-disaster situation. There could be a free portal/line that would only take suggestions, com plaints regarding the existent problem for a specific society.METHODOLOGYThe assignment is conducted by reviewing and using secondary sources. The assignment mostly followed the researches, papers, articles where secondary data are used immensely and qualitative in manner. Conceptualization was the first step doing this assignment. A mind map was created while selecting and reviewing the data. The data were collected in the manner that supports the idea of the topic.CONCLUSIONICT is only a tool that can be used for mitigate, preparedness, response purpose. The effect of ICT lies in how it is used for reducing disaster risk. This is the key challenge. Again, most of the disaster prone countries are developing countries. They have little access to internet other than radio, television. In this situation it is difficult to set an ICT-based DRR system. Some governments are also negligent when it comes to incorporate ICT in the national disaster scheme. It is time to realize that ICT is not only a mere tool; actually it can serve in a broader sense for reducing disaster risk and achieving sustainable future. It can be beneficial to all concerned stakeholders, non government- government bodies, donor agencies and more. An all out effort should be made for proper cooperation and coordination, building experts and last but not the least mainstream technology in the existing disaster risk reduction practices.ReferencesAsian Disaster Preparedness Center (ADPC) n.d., ICT for Disaster Risk Management, viewed on 11 October, 2018, link: https://www.preventionweb.net/files/47520_ictfordisasterriskmanagement.pdfAyo, CK, Adeboye, AB and Gbadeyan JA 2011, Application of ICT to Resource and Disaster Management, Sustainable Development and Environmental Protection, vol. 1, no. 1, pp. 77-86.Hassan, M and Ayub, A 2015,  Role of ICT in natural disa ster management of Bangladesh (Doctoral dissertation, BRAC University).Islam, ARMT, Tasnuva, A, Islam, MT and Haque, MR 2014, Management Approach to Disaster Scenerio in Bangladesh: An Overview, Int. J. Sci. Res. Pub, vol.4, no. 3, pp. 1-7.Ministry of Science and Information ; Communication Technology (MSICT) Government of the People's Republic of Bangladesh, 2009, National ICT Policy – 2009, July 2009Wattegama, C 2014, ICT for disaster management.Yap, NT 2011, Disaster management, developing country communities & climate change: The role of ICTs,  Manchester: Report, eds. R, Heeks and A, Ospina for IDRC, Centre for Development Informatics, Insitute for Development Policy and Management, University of Manchester.